There’s always more than one story. The short story. The long story. And the story everybody is talking about. Everyone has a tale to tell. But sometimes, you need a new narrative. Something that will move the audience. Maybe even the world? These are the stories we want to tell & we have some novel ideas for you. The pursuit of compelling content solutions starts here.

A new narrative

Imagine a content marketing agency. Get the idea? We’re not that. We are a new genre.

Think smaller, and imagine way more flex appeal. But with big-agency energy and experience. We speak, write, strategise, conceptualise, plan, direct and produce content marketing fluently. We can also provide vetted talent to help you create your own stories.

Our Approach & Services


Fascinating Plots

research insights strategy


Cool characters

brave clients content specialists marketing mavens production pros creative genii artists short-term talent sourcing


The Perfect Medium

websites social media email marketing internal communications video animation content-led lead generation magazines radio podcasts brand experiences print production the next big thing


Plot twists & turns

consulting brand development


Unique voices

bespoke content creation content innovation

Stories that matter

For us, it’s not just about creating good content. We believe great stories can change the world. That’s why we love working with clients and brands that – and actively seek those stories out.

Our story

Anelde Greeff walked into Joanne Hope’s office at a global content marketing agency on a random Tuesday in 2019. It was not let’s-start-a-business-together at first sight. But they soon realised they had the important stuff in common.

They laughed at the same jokes. And they both shared the need to channel their passion for storytelling, creativity and purpose-driven innovation into a new kind of agency. One that could create the agility and flexibility needed by clients, creatives and content agencies alike.

You see, these two have been around the content-marketing block a couple of times. And have the T-shirts and trophy scars from South Africa’s top two content agencies between the pair of them.

They’ve collaborated with some of the best minds in content marketing globally, whilst managing and creating award-winning work for iconic South African brands and global heavyweights like Woolworths, Yuppiechef, Capitec, Mercedes-Benz, Discovery, BMW, Mini, Old Mutual, Stockmann, Eat Out, Edgars and Life Healthcare.

What happened next? They started 2Stories – a whole new way of creating compelling content. A collective that offers clients a smart, energetic, tight-knit team with an impressive track record. Sounds like an exciting new chapter, doesn’t it?

The team

Anelde Greeff

Co-Founder, Chief Content Officer

Joanne Hope

Co-Founder, Chief Operating Officer

The content specialist


We work with a network of talented content specialists of all shapes, sizes, races and genders. No matter which solar system you’re from, we aspire to offer you flexibility, balance and the opportunity to create awesomeness.

We'd love to hear .

[email protected]
+27 (0)21 300 5884

32 Kloof Street,
Cape Town

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