2Stories — Stories people want

There’s always more than one story. The short story. The long story. And the story everybody is talking about. Everyone has a tale to tell. But sometimes, you need a new narrative. Something that will move the audience. Maybe even the world? These are the stories we want to tell & we have some novel ideas for you. Together, let's tell the stories people want.

A new narrative

Everyone is looking for ways to stand out. But brands, products and services are not the main characters in people’s lives. And real life is not a TVC, a digital banner or an [insert any hard-sell deliverable].

For us, it’s about shifting away from what brands want to say and towards what people want to hear. We believe that brands that act like interesting supporting characters are the ones people cast in their real-life stories. That’s why we believe soft-sell is the smartsell.

Our Approach & Services

Fascinating Plots

research insights strategy brand development content-to-commerce

Cool characters

brave clients content specialists extraordinary editors internal comms champions marketing mavens production pros creative genii

The Perfect Medium

social media email marketing long-form writing internal communications websites photography video animation magazines podcasts print production content-led lead generation e-commerce the next big thing

Plot twists & turns

content amplification partnership negotiations measurement & reporting

Unique voices

podcast strategy & ideation scriptwriting pre-production guest wrangling recording content editing technical editing sound design podcast launch strategy audience development audio newsletters

Stories that matter

For us, it’s not just about creating good content. We believe great stories can change the world. That’s why we love working with clients and brands that – and actively seek those stories out.

Our story

Anelde Greeff walked into Joanne Hope’s office at a global content marketing agency on a random Tuesday in 2019. It was not let’s-start-a-business-together at first sight. But they soon realised they had the important stuff in common.

They laughed at the same jokes. And they both shared the need to channel their passion for storytelling, creativity and purpose-driven innovation into a new kind of agency. One that could create the agility and flexibility needed by clients, creatives and content agencies alike.

You see, these two have been around the content-marketing block a couple of times. And have the T-shirts and trophy scars from some of South Africa’s top content agencies to prove it.

What happened next? They started 2Stories in September 2020 – with one client and a multitude of ideas and dreams.

Since then, the team and client roster have grown exponentially. The latter includes the likes of Standard Bank, the Shoprite Group, Life Health Solutions, Old Mutual Corporate, V&A Waterfront, Weylandts, Rupert & Rothschild and the World Health Organization.

The team

We work with a network of talented custom publishing and content specialists of all shapes, sizes, races and genders. Full-time, part-time, or just some of the time. No matter which solar system you’re from, we aspire to offer flexibility, balance and the opportunity to create awesomeness. Sound like your vibe? We would love to hear from you. Email us at [email protected].